Brandsynth provides 100% print compatible files for your designs, however, there may be a difference from how you see it on your screen, to how it looks once printed. Below are a few key points of consideration to ensure that you're happy with the end result.
On screen colors (RGB) will appear duller when converted to print (CMYK).
This mainly affects the brightest colors that may faappear almost neon on screen. Most colors convert to CMYK printing with minimal change.
RGB Colors These are the colors that screens display using illuminated pixels. They use a mix of red, green & blue.
CMYK Colors These are used for printing, consisting of cyan, magenta, yellow & black.
<aside> ⚡ TIP: Printing contrast is important to be aware of if your design has subtle differences.
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Screens with illuminated pixels present designs with subtle contrasts much better due to their brightness. When printing, subtle designs will lose approximately 4%-8% of contrast and brightness.
On screen Designs appear brighter because they’re projected with illuminated pixels.
Printed A 4%-8% loss in contrast after being printed.
What to do? Depending on your selected design, please be aware that some subtlety may be reduced when printed. If you’re concerned about this, discuss the production with your printer to gauge their expert advice.
If possible, you can discuss any printing concerns that you may have with your local printer. They’ll be able to review your brands design and offer any advice around the printing process, finishes or appropriate paper stocks to use.
We’re here to help! Contact the Brandsynth support team with any questions or concerns.